The Strategic Positioning Problem

Meaningful experience does not automatically become clear positioning

You may be highly capable, trusted, and successful in one organization and still find that your experience is difficult to explain outside that context. Years of work, expanding responsibilities, and meaningful accomplishments can add up to substantial value without adding up to a clear sense of where that experience is most relevant, what differentiates you, or how it supports what comes next.

That is not necessarily a capability problem. It may be a positioning problem. A stronger resume, a polished LinkedIn profile, or more applications cannot resolve it on their own if the thinking underneath remains fragmented. Before those tools can work together, you need to clarify what your experience means, translate its value across contexts, and position it for the decisions and opportunities you are navigating.

Who Career Positioning Lab Is Designed For

Career Positioning Lab (CPL) is for experienced mid- and senior-level professionals who have already built a meaningful body of work and need to make clearer sense of what it adds up to.

You may be preparing before a transition becomes necessary, repositioning for a different role or professional context, or deciding among several possible directions. You may also be satisfied where you are and want a stronger foundation for the career decisions you may need to make now or later. You do not need to be actively job searching or have a final target role. CPL may be a strong fit if:

  • You have meaningful experience, ownership, judgment, and contribution to work from

  • Your experience is not yet translating into a clear professional position inside your current organization, beyond it, or both

  • You feel underrecognized or underleveraged despite the depth of your contribution

  • You need to translate broad, long-term, or nonlinear experience into a more coherent professional position

  • You are willing to look beyond isolated tactics and examine the thinking underneath your career decisions and professional materials

CPL is not the right fit if:

  • You are at the beginning of your career and do not yet have a substantial body of professional experience to interpret and position

  • You only want a resume rewrite, LinkedIn rewrite, job placement, or quick tactical fix

  • Your primary goal is to build a business, create an offer, find clients, or develop an independent income stream from your expertise

  • You expect someone else to complete the positioning work for you or guarantee an external result

How Career Positioning Lab Works

Career Positioning Lab connects career direction, experience translation, professional positioning, and practical application. Rather than starting with a resume or an isolated tactic, the program helps you work through four connected movements:

Clarify

Define or refine the direction you are considering. Examine your strengths, priorities, contribution patterns, preferred environments, and boundaries so your career decisions are grounded in what fits.

Translate

Interpret what your experience actually demonstrates. Identify the scope, judgment, impact, expertise, and transferable value within your work, while separating what is clearly supported from what still needs stronger evidence or articulation.

Position

Bring your direction and evidence together into a clear, credible professional position. Clarify what you contribute, where that value is relevant, and how it can carry beyond one title, employer, or familiar context.

Apply

Use that position to guide career decisions, professional materials, communication, preparation, and opportunity evaluation. Those applications become stronger when the thinking underneath them is clear and evidence-grounded.

The process is structured, but not rigid. You may revisit earlier work as your experience, goals, or circumstances change.

Where Your Positioning Becomes Practical

A clear professional position is not limited to one document or one career moment. It gives you a reference point for decisions, professional materials, communication, preparation, and opportunity evaluation.

  • Career Decisions

    Use your direction, priorities, strengths, and boundaries to evaluate what fits, what does not, and what deserves further consideration.

  • Resumes and LinkedIn

    Align your professional materials around a coherent position supported by your actual experience, contributions, scope, and impact.

  • Visibility and Professional Relationships

    Communicate your value more consistently through internal and external professional relationships, networking, and intentional visibility without treating constant posting as a requirement.

  • Interviews and Compensation Conversations

    Prepare to explain your contributions using specific evidence, discuss your scope and impact, and approach compensation conversations with clearer context and language.

  • Job Search and Opportunity Evaluation

    Use your positioning to assess job descriptions, role fit, application priorities, and whether an opportunity aligns with your direction and what your experience supports.

  • Career Transitions and Contingency Planning

    Translate your value across relevant contexts and prepare for possible change with a clearer understanding of what you can carry forward. You may not need every application area at the same time. The point is to have one coherent professional position that can guide the areas most relevant to your current situation.

What Is Included and How the Program Is Delivered

Career Positioning Lab is a structured, self-directed program. It gives you the instruction, questions, exercises, examples, and application resources needed to work through your positioning at a pace that fits your capacity while following the program’s structure.

Integrated Lessons and Implementation Resources

Your purchase includes the core CPL lessons and their associated workbooks, exercises, scripts, templates, examples, research instructions, reference materials, and application guidance.

The program connects career direction, experience interpretation, professional positioning, career materials, communication, market education, opportunity evaluation, and contingency planning around one coherent professional position.

Included Situational Resources

CPL also includes three resource areas you can use when they are relevant to your circumstances:

  • Career transition and transferable-skills support
  • Layoff and immediate-transition support
  • Technical-interview preparation

You may not need each resource immediately. They remain included so you can return to them when the relevant situation arises.

Optional AI-Supported Analysis Resources

Your purchase includes two optional analytical resources: Resume Positioning Analysis & Role-to-Fit Analysis

These resources can help you evaluate how your resume communicates your positioning and assess how a specific opportunity aligns with your experience and direction.

AI is optional. These resources do not replace the CPL curriculum, the evidence you provide, or your professional judgment.

Access, Updates, and Support

You receive ongoing hosted access to CPL. Updates added to the maintained CPL program are included.

Written support is available through the designated support channel for technical access issues and clarification of the existing course instructions and supplied resources.

CPL does not include coaching, calls, individualized career strategy, work review, resume or LinkedIn rewriting, job placement, or done-for-you execution.

You remain responsible for completing the relevant work, interpreting your experience, conducting research, applying the material, and making your final career decisions.

Explore the Career Positioning Lab Curriculum

The curriculum connects career direction and contingency planning with the professional materials, communication, market understanding, and opportunity decisions your positioning needs to support.

The program is presented in the order shown below, with the flexibility to revisit relevant areas as your experience, goals, or circumstances change.

Course curriculum

    1. Welcome

    2. Course Overview

    1. Self-Reflection Assessments: Building Self-Awareness through Core Strengths, Drive, and Purpose

    2. Clarifying Your Career Vision: Defining Your Direction

    1. Career Contingency Prep: Strategic Safeguards for Professionals

    2. Career Contingency Prep Digital Workbook

    1. Introduction: Resume Essentials

    2. The Real Job of Your Resume: How to Spark Interest and Stand Out

    3. Crafting a Resume That Gets Seen

    4. Resume Foundation: Section-by-Section Breakdown

    5. Live Example of a Resume Walkthrough

    6. What NOT to Do: Common Resume Pitfalls

    7. Addressing Employment Gaps On Your Resume

    8. Enhancing Your Resume's Visual Appeal

    9. Working Smarter with AI: What You Need to Know Before We Dive In

    10. Leveraging AI to Optimize Your Resume

    11. Tailor Like a Pro: Translating Job Descriptions into Strategic Resume Impact Digital Workbook

    12. Resume Positioning Analysis AI Resource

    13. Role-to-Fit Analysis AI Resource

    1. Why Apply? Understanding the Legal Requirements of Job Applications

    2. Applying Best Practices

    3. What Happens After You Apply?

    4. Key Factors Influencing Job Seeker's Decisions to Apply

    1. Introduction: Mastering the Interview Process: Strategies, Pitfalls & Best Practices

    2. Laying the Foundation: Setting Yourself Up for Interview Success

    3. Understanding the Interviewing Process

    4. The Interview Process: Why It's Broken and What That Means For You

    5. Effective Communication with Recruiters During the Interview Process

    6. Common Pitfalls: What to Avoid in Interviews

    7. The Reality of Ghosting: Navigating Silence in the Hiring Process

    8. Evaluating the Employer: Why Interviewing Is a Two-Way Street

    9. Leveraging AI For Interview Prep

    10. Interview Prep Digital Workbook

    11. The STAR Method for Effective Interview Responses

    12. STAR Method Digital Workbook for Behavioral Interviews

    13. Interview Preparation: ChatGPT Business Simulation

About this course

  • $1,800.00
  • 86 lessons
  • 9 hours of video content

Designed by a Recruitment Sourcer Who Understands How Professionals Are Found

Sharon Reid has worked as a career consultant for approximately 17 years and spent more than 12 years as a sourcer, identifying professionals for roles spanning mid-level through the C-suite.

Most of her sourcing work focused on manager, senior manager, director, senior director, vice president, senior vice president, Head of, and C-suite searches. Many of those roles carried compensation of approximately $120,000 to $250,000 or more. That range gave her direct insight into how expectations, scope, evidence, and positioning change as professionals move from mid-level roles into senior leadership.

Sourcing is specialized work. It requires search strategy, Boolean logic, talent research, market mapping, and the ability to identify professionals who may not be actively applying or readily visible through standard searches. Sharon has seen how experience is researched, interpreted, compared, and discussed before a professional enters a formal interview process.

Across that work and her career-consulting experience, she repeatedly saw capable professionals struggle to explain their individual contributions, communicate scope and impact, translate experience across contexts, use LinkedIn effectively, research compensation, and show why their background was relevant to a particular role.

That perspective informs the design of Career Positioning Lab. Within its job-search instruction, Sharon explains how sourcers search across LinkedIn and other online sources, teaches Boolean search, and shows participants how to use those techniques to conduct more targeted searches for relevant roles.


Career Positioning Lab™ | $1,800 One-Time Purchase

Career Positioning Lab is for experienced professionals who need a structured way to clarify what comes next, interpret the value within their experience, and establish a professional position they can use across career decisions and opportunities.

The value comes from developing one coherent position that can support your decisions, professional materials, communication, preparation, and opportunity evaluation rather than treating each area as a separate problem.

You can return to relevant parts of the program as your experience, goals, or circumstances change. Your purchase includes the complete self-directed program, its implementation resources, ongoing hosted access, and updates added to the maintained CPL program.

$1,800 one-time purchase

Available payment methods are shown at Thinkific checkout. Sales are final, subject to applicable requirements and the verified exceptions explained in the FAQ below. Review the FAQ for additional information about payment, access, licensing, and refunds.

Enroll in Career Positioning Lab

Questions Before You Enroll

  • Is Career Positioning Lab useful if I am not actively job searching?

    Yes. CPL can be used while you are preparing for a possible transition, reconsidering your direction, strengthening your positioning for decisions you are making now or may need to make later, or evaluating what comes next. You do not need to be actively applying or have a final target role before you begin.

  • How long will it take to complete the program?

    Completion time varies based on your starting point, pace, available capacity, and how deeply you engage with the relevant exercises.

    The program is presented in a structured order, but you can revisit earlier sections and spend more time on the areas most relevant to your goals and circumstances.

  • What support is included?

    Written support is available through the designated support channel for technical access issues and clarification of the existing course instructions and supplied resources.

    Support does not include coaching, calls, individualized career strategy, work review, resume or LinkedIn rewriting, job placement, or done-for-you execution.

  • How long will I have access?

    You receive ongoing hosted access to Career Positioning Lab rather than a fixed completion window.

    You can return to relevant parts of the program as your experience, direction, or circumstances change. Updates added to the maintained CPL program are included.

  • Do you offer a payment plan?

    Career Positioning Lab is sold as a one-time $1,800 purchase through the official Thinkific checkout. Sharon Knowledge LLC does not offer or administer a separate installment plan.

    You may use any payment method or third-party financing option made available to you at checkout. Eligibility, fees, and repayment terms are governed by the applicable provider.

  • What is the refund policy?

    Sales are final, subject to applicable legal requirements and verified operational exceptions.

    A change of mind, non-use, or partial completion does not independently create a refund entitlement. Verified transaction or delivery issues will be reviewed based on the circumstances, applicable requirements, and available records.

  • Can I share, transfer, or gift the program?

    One enrollment is licensed for one validly assigned participant. Course access, login credentials, and program resources may not be shared to allow another person to participate.

    CPL may be purchased as a gift by selecting Thinkific’s gift option and entering the intended recipient’s email address during checkout. Once the enrollment has been assigned to or claimed by a participant, it is non-transferable.

  • Can I complete the workbook exercises digitally?

    Yes. You can type your responses into the digital workbooks or print the PDF versions and complete them by hand. You can also print a completed digital workbook when you want a physical copy of your responses.

  • What if I have a question before enrolling?

    You can email sharon.r [at] sharonknowledgellc [dot] com with questions about Career Positioning Lab, including who the program is designed for, delivery, access, payment, or included resources.

    Pre-purchase email support can clarify the existing offer. It does not include individualized career advice, personal strategy, resume review, or a recommendation based on a detailed assessment of your circumstances.

Establish a Clear Position for What Comes Next.

Enroll in Career Positioning Lab | $1,800